SUMMER’S CIDER / KOPPARBERG
Pead PR created a campaign to celebrate summer 2014/15 with Swedish cider brand Kopparberg alongside brand / experiential agency Energi. It included an ambassador & influencer programme, PR and event activity.
The activity was primarily led by social media and via ambassadors engaged by Pead PR. They included Otis and Sarah Frizzell and Aroha Harawira and influencers Maddy Buddy, Lou Diamond & Ngahuia Williams.
It was supported by traditional media relations comprising product placement and ambassador profiling.
A first event was hosted by all ambassadors at the Kopparberg Summer party at Ponsonby’s Longroom. A second event party designed, hosted and DJ’d by Aroha Harawira was held at Rhythm and Vines in Gisborne.
The activity achieved a high level of influencer and ambassador support on social media, product placement in trade / drink and lifestyle pages and profiling of events and ambassadors.